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Plantsome

Increasing ROAS through effective Online Marketing.

The impact we made

More efficient use of media budget captures high intent website visitors and lays less focus on awareness.

40% higher ROAS

In Q1 and start of Q2 of 2022

30% lower CPA

Cost per acquisition decreased

Conversion-first approach

Focus of Plantsome shifted toward commerce, while maintaining brand story

The challenge

After the corona crisis of 2020 and 2021, a new era dawned in 2022. Many online shops struggled as a result. Plantsome again faced competition from parties such as intratuin, Hornbach and other offline stores. This shifted the focus from sales growth to more profitability. Direct Impact played a very important role in this, as our SEA, SEO, Social Ads and E-mail specialists worked on this client.

Our approach

  • Intensive collaboration with the Plantsome team

  • Weekly results meetings to focus on actual results

  • Launch of campaigns (Green Deal Days, Summer Campaign, Mother's Day Campaign, etc)

  • Focus within Google Ads & Social Ads on ROAS, increasing AOV and bundle sales

  • Create targets and business cases / support the e-commerce manager of Plantsome

About Plantsome

Plantsome is an Online Retailer for house plants. Perfect for bringing a piece of nature to your living room, office or a perfect present for that green-thumbed friend. 🙂

More cases

CRO | DEVELOPMENT | SHOPIFY

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Lorem ipsum dolor sit amet consectetur. Pellentesque iaculis amet habitasse maecenas quis.

CRO | DEVELOPMENT | SHOPIFY

Lorem ipsum dolor sit amet consectetur.

Lorem ipsum dolor sit amet consectetur. Pellentesque iaculis amet habitasse maecenas quis.

CRO | DEVELOPMENT | SHOPIFY

Lorem ipsum dolor sit amet consectetur.

Lorem ipsum dolor sit amet consectetur. Pellentesque iaculis amet habitasse maecenas quis.

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