Duca del Cosma

Visual borders to boost Conversion rates, doing science-based A/B tests.

The impact we made

Together with Duca del Cosma, we work (among other things) on conversion rate optimisation. In this case study we highlight one small AB test with giant results.

Key highlights include:

Conversion Rate Boost

Chaning the design of the products cards boosted the conversion rate with well over 10%.

Visual Guidance

'Boxing' in the products makes it easier to visually compare the product offering.

Easy Comparison

The border around the products makes it easier to compare features across different products.

Control vs. Variant

In the control variant, items on the PDP and PLP had a white background - same as the website itself.

The variant, has a light grey background creating a box around the product and visually connecting the features below to each product

Science-based AB tests

Giving products visual borders is a well researched concept in both Ecommerce and Retail.

Next to adding borders that help to compared products between each other, adjusting the borders to include product features can help boost comparison within products.

(Source: Kolenda)